Marketing Manager at Lagos Business School (LBS)


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Lagos Business School (LBS)

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Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world-class business school that will have a significant impact on the practice of management.

We are recruiting to fill the position below:

Job Title: Marketing Manager

Location: Sangotedo, Ajah, Lagos
Employment Type: Full-time

Overview



  • The primary responsibility of this to ensure that the School maintains the EMBA / MBA / MEMBA market flagship within the environment and positioned to compete for market share with Top tier.

Essential Duties / Key Job Roles and Responsibilities
Includes but are not limited to the following:

  • Develop and implement EMBA/MEMBA/MMBA/MBA marketing and recruitment strategy to attract quality candidates across diverse industry sectors, disciplines, and backgrounds.
  • Plan and implement information sessions and open days; make presentations to relevant target markets for recruitment purposes within and outside Nigeria. Ensure regional and global coverage of marketing activities.
  • Develop and implement an integrated marketing and strategic PR to strengthen the EMBA/MEMBA/MMBA/MBA as a premium brand.
  • Deploy web strategies, paid searches, email campaigns, and innovative social media to increase recruitment success.
  • Conduct research on the EMBA/MEMBA/MMBA/MBA market and present reports for management decisions. Monitor the activities of competitors including foreign Business School and align recruitment practices to trends.
  • Plan and implement market cultivation strategies for sourcing of prospects from all channels – building admission pipeline.
  • Act as the first point of contact and provide expert advice to applicants on recruitment and admission processes.
  • Provide advice on the branding of EMBA/MEMBA/MMBA/MBA brochures, flyers, and other marketing communications materials. Provide information and news items on the website to enhance recruitment.
  • Develop long-range organizational and promotional/marketing plans (print, electronic, and another medium) for programs and initiatives which support and promote the academic missions of the institution related to admissions.
  • Provide leadership in positioning the LBS in the MBA admission marketplace to expand visibility to attract, select, enroll and retain a diverse student body.
  • Develop annual targets and projections for MBA, MMBA, EMBA, and MEMBA recruitment activities for use in overall budget projections.
  • Any other specific or ad-hoc duty to be assigned by the line manager from time to time.

Qualifications

  • Minimum of MBA / M.sc from a recognized University
  • An MBA from Lagos Business School (LBS) is preferred and will be an added advantage.

Experience

  • At least 5 years in sales and marketing position.
  • Experience gained in service marketing and business development, Consulting, or project management will be an advantage.

Skills Requirements:

  • Planning and organizational skills and initiative
  • Strong interpersonal/human relations skills
  • Excellent time management skills
  • Excellent oral and written communication skills
  • Influencing and presentation skills
  • Flexibility in work schedule
  • High integrity, reliability and confidentiality
  • Recruiting and public speaking skills
  • Knowledge of project management
  • Knowledge of tertiary education policies and procedures in Nigeria and globally
  • Ability to prepare financial/budget reports
  • Experience in sales or marketing
  • Working knowledge of MS office
  • Knowledge of channels development
  • Knowledge of PR, branding, and integrated marketing
  • Knowledge of enrollment planning, demographics, recruitment, marketing and admission terminology, policies, and procedures.

Application Closing Date
23rd April 2021.

How to Apply
Interested and qualified candidate should:
Click here to apply online

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